FTH TRADING · BRAND KIT · STAGING
One brand. Color that flows.
FTH Trading is the brand; Labs is our innovation area. FTH GOLD leads, USDF settles. The header, footer and type never change — each product shifts only its accent and hero wash.
Marks
Logos
Emblem + wordmark · primary
RENDER · NOT ISSUED
Secondary · settlement rail
Clear space ≥ emblem height
Palette
Colors
Forest · --brand
#0f3d2e · Primary (light)
Gold · --gold
#a8833a · FTH GOLD
Gold wash
#fbf3e2 · Gold hero
Dollar · --dollar
#2f6bff · USDF (secondary)
Dollar wash
#eef3ff · USDF hero
Ink
#0b1220 · Headlines
Night
#07080b · Dark ground
Electric
#3d8bff · Dark accent
Mist
#c9d8ff · Labs
Lavender
#e7d9ff · Labs
Mint glass
#cdeee0 · Labs
Peach gold
#ffe3c8 · Labs
Flow
How color moves page to page
gold wash
dollar wash
soft mist
neutral trust
Set with <body data-product="gold|usdf|labs|trust">; every page imports /assets/tokens.css.
Type
Inter, set tight.
H1 60/700 −0.02em · H2 32/700 · Body 16/1.65 · Eyebrow 12/700 +0.14em caps.
Rules
Don'ts
- Don't recolor or stretch the emblem.
- Don't call the company "Labs" — Labs is the innovation area.
- Don't show FTH GOLD or USDF as issued or live.
- Don't imply affiliation with any other issuer.
Full kit (tokens.css, colors, type, flow, logo files): marketing-kit/ in the staging workspace — not publicly hosted.